Rolex extends naming rights sponsorship of the Rolex Sydney Hobart Yacht Race to 2015 At the Annual General Meeting of the Cruising Yacht Club of Australia, outgoing Commodore Matt Allen announced that Rolex SA will extend its naming rights sponsorship of the Rolex Sydney Hobart Yacht Race and its associated regattas, the Rolex Trophy One Design and Rolex Trophy Rating Series, up to and including the 2015 race.